Project Type : Commercial

Location : New York, NY

Status : Completed

Although "Grab and Go" restaurant projects typically prioritize "fast-track design" to meet profitability and scheduling needs, the design for ONGI’s concept store takes this QSR (Quick Service Restaurant) approach a step further, creating an inspired space to nourish busy New Yorkers with high-quality Korean food.

To achieve the client’s business goals, humble materials such as plywood, stainless steel, refurbished terrazzo flooring, and aggregated plaster walls are used. Through careful detailing, the interplay of these simple materials enhances the space’s quality, fosters a cohesive spatial tone, and ensures timely completion to meet the operational schedule.

Custom powder-coated steel shelves and tables are strategically placed to guide customer flow and streamline the delivery process, offering a cost-effective solution for organizing restaurant essentials. The use of concave and convex profiles in wood and tile materials evokes architectural elements reminiscent of traditional Korean house tile roofs (kiwa), adding an identifiable aesthetic motif to the space.

Photography : Platform 32